Wanda steps up new media efforts
Oct 10,2013
After a six-month period of research and development, Wanda Group launched its new media platform on October 10.
The platform combines the group's official Chinese and English websites, Chinese and English mobiles websites, the official Chinese and English websites for Wanda Commercial Properties Co Ltd, APPs for mobiles devices, and Wanda's official Microblog and Wechat accounts.
This is the first time that Wanda has introduced an enterprise portal that combines all forms of media.
A more informative and interactive official Chinese website
Wanda's official Chinese website has been fully revamped to include new design features, advanced technology such as improved publishing and video viewing and a powerful content management system. The website will provide more comprehensive and prompt news coverage for Wanda Group. The newly added Microblog and Wechat on the website are expected to improve and encourage audience interaction.
A more international official English website
Wanda's new English website has been redesigned to meet international standards. This has been made possible with the addition of foreign talent to our team to ensure the quality of our content. The official English website will serve as Wanda's window with our international audience.
mobiles APPs a convenient way to broadcast corporate message
The launch of mobiles applications for ioses and androids systems have broadened our news dissemination base and made it more convenient for Wanda staff to access the intranet.
Microblog becomes Group's new voice
Wanda's official microblog account, which has gained more than 500,000 followers, emerges as an important news broadcasting channel for the group.
Wechat promotes internal communications
Wanda's official Wechat account is a newly added platform for news broadcasting. It is used to circulate group news, promotes communication among Wanda staff, and acts as a new platform to organize corporate culture activities.
***The Wanda Group is increasing its interaction with an international audience by opening dedicated accounts on social networking sites Facebook, Twitter, Youtube and Linkedin. Welcoming you to Wanda's official homes on ----
Facebook: (Wanda Group) https://www.facebook.com/pages/Wanda-Group/621585651206330
Twitter: (Wanda Group) https://twitter.com/DalianWanda
Youtube: (dalianwandagroup) http://www.youtube.com/user/dalianwandagroup
Linkedin: (Dalian Wanda Group) http://www.linkedin.com/company/dalian-wanda-group